1 · Disarm (10 sec)Take the pressure off
"Hey — I'll be quick, not here to sell you anything today. I help shops like yours recover revenue from estimates that went cold. Is the owner around for two minutes?"
If the owner's out → work the office manager. They're not a gatekeeper; in trades they often run the books and feel the leak.
2 · Diagnose (ask, don't pitch)Let them name the pain
"How do you guys keep track of estimates that don't close right away — who follows up on those?"
Whatever they say is the leak, in their own words. Don't sell yet. Just listen and nod.
3 · Show (10 sec, on the iPad)Make it real
"Here's what shops your size are leaving on the table — and here's what we actually do with it."
Pull up the Sample Audit or the Estimate Test. One screen. Then stop talking.
4 · The Ask (the only close today)
"Give me 20 minutes and read-only access to your job software — I'll show you exactly what's recoverable, free to look. Tomorrow or Wednesday?"
If they push back
"We're slammed right now."
"That's the problem — the busy shops leak the most quotes. 20 minutes and I'll show you the number."
"We already use AI / a service."
"Good — most of those just answer the phone. We recover the estimates that went cold. Want to see the difference?" → Estimate Test.
"How much?"
"Flat $1,650, and you see the dollar leak before you pay anything. Miss the target month one, month two's free."
"Just email me something."
"Done — what's the best address?" Send gorecoup.com. Still get the cell before you leave.
Walk out with → owner name + cell + best time, or a booked audit. That's the win.